Monday, May 2, 2011

Loette Start Taking Pink Zone First Day Of Period

Leadership in Innovation

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Con un escenario en el que los precios de los medios de comunicación suben y el poder adquisitivo de las empresas baja, existe una tendencia de disminución en la inversión publicitaria.

"Esto se da  en mayor parte en las empresas medianas y pequeñas, ya que no tienen una política establecida para publicitar o un colchón financiero para cubrir los costos", explicó el director de I mass communication strategists, Alex Orgaz.

For the expert, large companies are rearranging their budgets to the media that you can generate more profit, this often means reducing the mix of media, so inclined to traditional media.

To Rosario 'Charito' Arzabe, director of the agency Arzabe & Jire, everything has gone up earlier this year, but there are ways to try to keep their prices, but they are forced to reduce staff and production.

"In a calendar year there are months where advertising is growing and others that decrease," said Arzabe.

Since the telecommunications company Tigo, the public relations coordinator, said Ruiz Anahy compared to 2010, average tariffs by about 10 percent. Orgaz

explains that everything has gone up because the price variable in advertising is very sensitive to changes in the economic environment.

factors such as inflation, increases in the basket, "gasolinazo" directly influence the price of the media, "this clear because, like other media companies employ people who demand more resources."
The 'TV' takes the flowers. Up to 70 percent of the advertising pie is being television, followed very below, by the press with 15 percent, nine percent radio, internet with one per cent and advertising in public with 10 percent, detailed Orgaz.

The executive explained that the "tele" takes this preference for the scope, audience levels and audiovisual feature. It also has a lower cost considering the amount of public exposure, "ie a cost per thousand in relation to other media."

For group media director Ortega Landa, Demian Solares, advertisements on television, outdoor and newspaper have increased, while the radio tend to remain with few exceptions.
also in government. Media analyst, Max Torrez said that even the government has made major investments in political advertising.

compared with those carried out during the presidential campaign in 2009.

"Government propaganda has declined in certain ways and is now more widely distributed in those areas that have higher rating, since it is not so profusely," said Torrez.

Until December 2009, Torrez made a count in which the state had 136 types of notices. "The new government has reacted to the problem of sugar to defend the pay rise are obvious reactions, "he said.

Although there is now a Ministry of Communications, Tórrez not see any novelty or new strategy and that the state moves in an uncertainty of spokespeople.
trend. Respondents agreed that the next few years there is a tendency to use alternative means such as the use of social networks like Facebook and Twitter.

"The big emerging medium is digital media in all its forms, but their use is still marginal in the Bolivian market, "said Solares. For other

Tórrez alternative that is being used much the ads are done within the programs, in addition to visits to companies, with the known teleshopping.

No advertising, no company

respondents said that a company should invest in advertising, because without it, the company does not exist for the population or the audience you want to go.


8 percent of Bolivia's population has access to internet, means it is also used for advertising.


10 percent feel that rates rose in the media in this administration.

La torta publicitaria ha disminuido sustancialmente en los canales de televisión privados,
sobre todo en las publicidades de empresas que antes eran grandes anunciantes, hoy día se puede observar que se han retraído un poco".

Max Torrez
Analista de Medios

Este año hemos tenido un gran éxito en nuestras campañas a través de Facebook y Twitter para la comunicación de nuestras campañas. Además de estar en la vanguardia tecnológica, estos medios llegan a un nicho de mercado cada vez mayor".

Anahy Ruiz
Coord. Rrpp - Tigo

Indudablemente, los  media that are used most are those who reach people for free. Television and radio are ranked
. The newspaper, which is purchased, is aimed at people with a medium-high purchasing power. "

Rosario Arzabe
Arzabe & Jire

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